Fashion 40 Lounge is definitely a “make it your own party” atmosphere. Outfitted with high ceilings and an elevated DJ, the shelving and lighting on the bar steal all the attention. Located on the Westside of Manhattan, there are large booth tables available for bottle service or food, a loft-like event space upstairs, and reserved seating next to the front door. If you happen to be walking down 40th street you may just miss it. The windows are shaded without any logos and the Fashion 40 banner is well above eye level. The only distinguishable clue that Fashion 40 exists is Big D standing outside the door next to a short velvet rope. The cover is $20 all night.
YNY Tip: Ask for the Fashion Addiction guestlist at the door for FREE entry before midnight.
Ideally, Fashion 40 is better suited for Friday after work happy hour events or for private parties in the upstairs loft space. The ambiance of the space seen on their website looses its magic once the crowd starts to fill in. The unisex bathrooms are sizeable and well kept due to the friendly male bathroom attendant outside. The mature crowd is predominately urban, mixed in age with fashion that contradicts their Fashion Addiction theme for Saturday nights. On the Saturday I went, the DJ spun mostly Hip-Hop, Reggae and R&B. Unfortunately there were two songs that sent me running to the dance floor. To give you an idea of what was in rotation, the DJ’s choice was hit songs from late 90’s to 2005. The staff was relatively nice, which I believe was only because I was with a group of five girls dressed in high heels and short dresses. There were no drink specials, and at $11-$13 a pop, the drinks were overpriced for the way they tasted.
To make the most of your night, your best bet is to come with a group of friends and as mentioned before, make your own party. If you’re interested in celebrating your birthday here call or check on their website for bottle packages. They do allow you to bring you own balloons and will store your cake for you until it’s time to blow out your candles. Don’t expect your own guestlist for those coming to celebrate with you. You’re allowed free entry for only four people with every bottle you purchase. It takes some time for the place to fill up so have a little patience if upon arrival it seems empty. The dress code is relaxed allowing men and women to show up neat and presentable; no casual wear. Coming from a theatre show or just looking for a laid back night in Midtown, check out Fashion 40 and let us know what you think.
Fashion 40 Lounge
202 W 40th St (btw 7th & 8th Ave)
New York, New York 10018