Known to the hip-hop community as The Human Beatbox, Doug E. Fresh’s 25 years in hip-hop have not limited his business decisions. Setting up shop in the city he calls home, Fresh’s bright graffiti storefront on 132nd Street and Adam Clayton Powell Boulevard in Harlem is now welcoming customers. Called “Doug E’s,” the corner restaurant serves up soul food and Caribbean-inspired meals.
Fresh is hoping to build up Harlem during the slow economy by putting his money into the neighborhood. “[With] everything that’s going on with the economy, the only way to jump start it is we have to give each other opportunity. That’s the only way to make it work,” Fresh told NY1. Putting action behind his words, Fresh is hiring young adults for after-school, part time positions at Doug E’s, saying, “I understand the kid that… needs some money because he gotta get back and forth to school,” says Fresh.
At 44 years old, Fresh also owns a state-of-the-art recording studio just around the corner from Doug E’s. Fresh is not stopping his business ventures there, as he has plans of opening a comedy club in the very near future.
Not allowing his long standing fame go to his head, Fresh still very much wants to been seen as part of the neighborhood, saying, “I could still walk the street. I don’t have to have no massive security.”